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Cookie Policy

Last Updated: February 18, 2026

1. Introduction

This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly. It explains how F.J. Holding ApS ("we", "us", "our") uses cookies and similar tracking technologies when you visit our website.

F.J. Holding ApS is a Danish company registered at Gammel Hasserisvej 139, 9000 Aalborg, Denmark. Our educational programmes serve participants throughout Canada, and this Cookie Policy applies to all visitors regardless of location. If you have questions about our use of cookies, you may contact us at [email protected].

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the site to recognise your device and store information about your preferences or past actions. Cookies serve many purposes: some are strictly necessary for the site to function, while others help us understand how visitors interact with our content or enable personalised advertising.

Beyond traditional cookies, we may also use related technologies including:

  • Pixel tags (web beacons): Tiny, transparent images embedded in web pages or emails that record when a page is loaded or an email is opened. Tracking pixels such as those from Google (gtag.js) or Meta (Meta Pixel) use this mechanism to attribute conversions and build advertising audiences.
  • Server-side tracking: In some configurations, event data may be sent from our server rather than your browser — for example, via Meta Conversion API or Google Server-Side Tag Manager. This processes hashed identifiers and does not place additional cookies on your device, but is governed by the same consent requirements.
  • Local storage and session storage: Browser-based storage mechanisms that function similarly to cookies but may have different expiry characteristics.

3. Types of Cookies by Lifespan

Session cookies are temporary and are deleted from your device when you close your browser. They enable core functionality such as maintaining your session state while navigating between pages.

Persistent cookies remain on your device for a set period (or until you manually delete them). They remember your preferences and actions across visits — for example, your cookie consent choice, which we store for 12 months so you are not prompted on every page load.

4. Types of Cookies by Origin

First-party cookies are set by our website directly. They are associated with our domain and are used for essential functionality and storing your consent preferences.

Third-party cookies are set by external services embedded on our site, such as Google Analytics 4 or Meta Pixel. These cookies are associated with the third party's domain and are subject to their respective privacy policies in addition to ours.

5. Cookie Categories

We classify the cookies used on our website into three categories. These categories align with those described in our Privacy Policy.

5.1 Essential Cookies

Essential cookies are strictly necessary for the website to function correctly. They enable core features such as session continuity, security protections, and remembering your cookie consent choice. These cookies do not require your consent and cannot be disabled through our cookie preferences panel.

Without essential cookies, the website would not be able to maintain your session state as you navigate between pages, and you would be asked to accept or reject cookies on every single page load.

5.2 Analytics Cookies

Analytics cookies help us understand how visitors use our website — which pages are visited most frequently, how long visitors spend on specific content, and where traffic originates from. This data is aggregated and anonymised, meaning we cannot identify individual visitors from the analytics reports.

We use Google Analytics 4 with IP anonymisation enabled. Analytics data is retained for 14 months. These cookies are only activated after you provide explicit consent through our cookie banner or preferences panel.

5.3 Marketing Cookies

Marketing cookies are used for personalised advertising and remarketing across advertising platforms. They track whether you visited our site after clicking an advertisement, help us measure the effectiveness of our advertising campaigns, and enable us to show relevant content to audiences who have previously interacted with our website.

Marketing cookies may be set by Google Ads and Meta Pixel. They enable features such as remarketing lists, custom audiences, lookalike audiences, and conversion attribution. These cookies are only activated after you provide explicit consent.

6. Specific Cookies We Use

The following table details the specific cookies that may be placed on your device when you visit our website:

Name Purpose Category Type Retention
_site_session Site session continuity Essential First-party Session
cookie_consent Stores your cookie consent choice Essential First-party 12 months
_ga Google Analytics 4 user identifier Analytics Third-party 2 years
_ga_XXXXXXXXXX GA4 session state (10-character GA4 measurement ID) Analytics Third-party 2 years
_gcl_au Google Ads conversion linker Marketing Third-party 90 days
_fbp Meta Pixel browser identifier Marketing Third-party 90 days
_fbc Meta Pixel click identifier (set when a click ID is present) Marketing Third-party 90 days

7. Third-Party Providers

The following third-party service providers may set cookies or receive data through tracking technologies on our website:

  • Google LLC (Google Analytics 4, Google Ads, Google Tag Manager): Provides website analytics, conversion tracking, and remarketing capabilities. Data processing governed by Google's privacy policy at policies.google.com/privacy.
  • Meta Platforms, Inc. (Meta Pixel, Conversion API): Enables conversion tracking, custom audience building, lookalike audience creation, and remarketing for advertising on Meta platforms. Data processing governed by Meta's privacy policy at facebook.com/privacy/policy.
  • Cloudflare, Inc. (CDN and security services): Provides content delivery and security features including IP-based threat detection. Data processing governed by Cloudflare's privacy policy at cloudflare.com/privacypolicy.

We do not permit these providers to use site data collected through our website for their own independent commercial purposes unrelated to the services they provide to us.

8. How We Obtain Your Consent

When you first visit our website, a cookie consent banner appears at the bottom of the screen. This banner provides three options:

  • Accept All: Enables all cookie categories (essential, analytics, and marketing) immediately.
  • Reject Non-Essential: Activates only essential cookies. Analytics and marketing cookies are not set, and any previously existing analytics or marketing cookies (such as _ga or _fbp) are deleted.
  • Manage Preferences: Opens a detailed preferences panel where you can toggle individual cookie categories (analytics and marketing) on or off before saving your selection.

Your consent choice is recorded in the cookie_consent cookie, which persists for 12 months. Until you make an active choice, only essential cookies are set. Analytics and marketing cookies are never activated without your explicit, informed, freely given consent, in accordance with Article 6(1)(a) of the GDPR.

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out based on consent before its withdrawal.

9. Managing Your Cookie Preferences

You have several options for managing cookies on our website and in your browser:

9.1 Through Our Website

You can revisit your cookie preferences at any time by clicking the "Manage Cookie Preferences" link in the footer of any page on our website. This reopens the cookie consent banner, allowing you to modify your selections and save updated preferences.

9.2 Through Your Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically view cookies stored on your device, delete individual cookies or all cookies, and configure the browser to block cookies from specific sites or altogether. The steps vary by browser — consult your browser's help documentation for specific instructions.

Please note that blocking all cookies may impair the functionality of our website and other sites you visit. Essential cookies are required for the site to operate correctly.

9.3 Through Third-Party Opt-Out Tools

You can also opt out of specific third-party tracking through the following mechanisms:

10. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites you visit, indicating that you do not wish to be tracked. There is currently no universal standard for how websites should respond to DNT signals. Our website does not respond to DNT browser signals. However, you can manage tracking through our cookie preferences panel and the third-party opt-out tools described in Section 9.

11. Cookies and Children

Our website and educational services are not directed at individuals under 16 years of age. We do not knowingly set analytics or marketing cookies for visitors under 16. If we become aware that a visitor under 16 has interacted with our cookie-based tracking, we will take steps to delete the associated data.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our data practices, or applicable laws. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide a notice on our homepage at least 14 days before the changes take effect. We encourage you to review this page periodically to stay informed about how we use cookies.

13. Relationship to Our Privacy Policy

This Cookie Policy should be read alongside our Privacy Policy, which provides comprehensive information about how we collect, use, share, and protect your personal data. The Privacy Policy covers topics including your rights under GDPR (access, erasure, portability, objection), data retention periods, international data transfers, and how to exercise your rights. If there is any inconsistency between this Cookie Policy and the Privacy Policy regarding cookie-related data processing, the Privacy Policy shall prevail.

14. Contact Us

If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact us:

For data protection inquiries, you may also contact the Danish Data Protection Agency (Datatilsynet) at datatilsynet.dk.